Home Fragrance Co.
Content Marketing and Creative Direction
Creating Marketing Assets For Fragrance Products
Maintaining relevant and on-brand content is key to promoting fragrance products and engaging both existing and new customers.
I managed the end-to-end creative process, including shoot planning, developing run sheets, and crafting video strategies to produce lifestyle marketing assets. This content was leveraged across multiple channels, including Instagram, TikTok, website, and Klaviyo email campaigns.
Role
Marketing Lead
Timeline
1-2 weeks per campaign
Tools
Google Sheets
Trade Fair Video
The goal of this creative shoot was to produce a promotional video for the 2024 Sydney Reed Gift Fair, designed to drive awareness of the latest fragrance collections.
The target audience involved consumers who value vibrant, expressive products that convey a sense of fun and individuality. The video adopted a fast-paced, visual storytelling approach, incorporating aesthetic imagery to align with the audience’s preferences and lifestyle.
Valentines Day Shoot
The objective was to develop marketing assets for a Valentine’s Day campaign across web, email, and social channels, aimed at driving sales of a specific collection.
The target audience included men and women with an interest in fragrances and home décor, as well as consumers seeking to elevate their lifestyle and overall quality of life.
